An updated brand and user-friendly website are just what OCTI needed as they continue to grow and expand production capacity.
May 20, 2022 (ANAHEIM, Calif.) — Orange County Thermal Industries (OCTI) is a specialist in the design, engineering and manufacturing of high quality thermal insulation and sound attenuation products for a wide variety of industrial and commercial industries. OCTI unveiled its new brand with the launch of their new website (www.teamocti.com) today. The updated website features new branding elements including a modernized logo and identity to look and feel more current within their industry. This website refresh seeks to provide a more approachable experience for visitors so they can easily find information related to their specific insulation needs.
“These are very exciting times for OCTI and we felt the time was right for a refresh. We invite you to explore our new website, learn about our company culture and sign up for our monthly newsletter,” said OCTI Founder Eduardo Olivares.
Over the past 12 years OCTI has grown from a small manufacturer with deep-rooted dedication to making the highest quality thermal blankets with the very best customer service. They have grown into one of the largest suppliers of thermal and sound attenuation coverings in the country. In 2017, they added a second manufacturing facility in Texas and have big development plans for this location over the next 5 years. “Similar to any growing business, you mature and at certain inflection points, it makes sense to update how you present yourself to clients and prospective clients. It is this maturation process that has brought us to this point. We are at a stage where we felt we wanted our brand to better represent not only our size and position in the industry but better reflect our commitment to the quality and service our customers have always known us for,” said David Miller, OCTI’s Sales Director.
OCTI enlisted the help of Robot Creative, a creative branding and strategy firm, to develop its new brand and website. “Orange County Thermal Industries is a thriving business with a growth-mindset. We tried to imbue the updated logo and brand elements with that sense of expanding opportunity and forward motion, “ said Andrew Watson, Director of Branding at Robot Creative. “Combined with the mix of newly focused imagery and messaging, this brand communicates authentically and is poised for a great future.”
The website is optimized for viewing on any device or screen size to fit a growing mobile audience. With new features such as industry-specific landing pages and a dynamic resources section, the enhanced search capability makes it quick and easy for visitors to navigate and find articles, case studies and relevant product applications for their industry.
“We have been working on this for quite some time and are very excited to present it to the public now. This new brand and the new website is the culmination of years of hard work, a dedicated customer base, and forward-looking vision of our leadership team,” added Miller.
Visit these new features at www.teamocti.com.
Founded in 2010, Orange County Thermal Industries, Inc., is an eco-friendly manufacturer of insulation solutions for thermal efficiency, noise reduction, energy conservation, and workforce health and safety. With OCTI’s innovative and flexible production methods, they provide some of the industry’s best lead times of seven to ten days. The company’s focus is to provide removable insulation blankets and other thermal insulation solutions for independently operated businesses to large fortune 500 companies around the world.